The Genius Of Photography
The final programme, The Genius of Photography - Snap Judgements, asks what a photograph is worth these days. One answer is .9m, the record-breaking price achieved by an Edward Steichen print auctioned at Sothebyâ€™s in February 2006. The other answer is around 1/29th billionth of that figure based on the calculation that some 29 billion photographs will be taken in 2006 by phone cameras alone. Photography has never been so valuable and so ubiquitous. From America to China and on to Africa, the programme examines how the business of being a photographer has been changed by the marketâ€™s sudden interest in what was once the poor relation of the art world.